Governance
We are a not-for-profit 501(c)(3) organization.

Board of Directors
Last updated: January 22, 2025
We are governed by a Board of Directors, consisting of up to 15 members. Our Board provides leadership and oversight of the strategic direction of the company. The membership reflects the breadth of the customers and communities we serve. The Board includes physicians, Medicare beneficiaries, business leaders and other highly-skilled individuals.
The Board currently has nine members. Directors are appointed for three-year terms and generally may serve no more than two consecutive terms. Terms are staggered so that approximately one-third of the directors are appointed each year. Directors are appointed by the Board at its first regular meeting each year, or as vacancies arise. Directors (other than the CEO) are compensated $100/hour for board service.
A commitment to the highest ethical standards and to fulfilling our legal and contractual obligations has always defined both who we are as an organization and the individuals who work for Quality Insights. The Board of Directors adheres to corporate governance principles that promote an independent and diverse governing body, greater transparency and public accountability. The Board has established a formal Ethics and Compliance Program and Code of Conduct to promote compliance and accountability in the services we provide and the conduct of our business.
Board Members
Paul Conway (Chair)
Policy and Global Affairs Patient Advisor
Falls Church, VA
Appointed: 2023 (First term)
Scott Downing (Vice Chair)
Partner, Benesch Healthcare
Chicago, IL
Appointed: 2024 (First term)
Evan R. Norfolk, MD (Secretary-Treasurer)
Clinical Faculty, Geisinger
Danville, PA
Appointed: 2022 (Second term)
Mary Cannon, MD
Medicare Beneficiary
Morgantown, WV
Appointed: 2023 (First term)
Holly Salazar
Salazar Consulting, LLC
St. George, UT
Appointed: 2025 (First term)
Rebecca Schmidt, DO
Clinical Faculty, WVU School of Medicine
Morgantown, WV
Appointed: 2021 (Second term)
Dan Lauffer
Medicare Beneficiary
Hurricane, WV
Ex Officio Member
Appointed: 2024 (Second term)
Kathleen Merrill
Medicare Beneficiary
Charleston, WV
Ex Officio Member
Appointed: 2025 (First term)
Sven Berg, MD
CEO, Quality Insights
Charleston, WV
Ex Officio Member (Unlimited terms)